The popular game-developing company and the creators of Battlegrounds Mobile India (BGMI), KRAFTON India has announced a brand-new collaboration with the multinational fast food chain company, KFC.
The strategic alliance aims to combine two of Gen-Z’s most popular interests: gaming and cuisine. This limited-time agreement brings intriguing in-game prizes to gamers who buy the KFC Zinger Box.
Customers who purchase the KFC Zinger Box for INR 299 can have access to unique BGMI prizes as part of the agreement. This special meal contains KFC favourites such as the Classic Zinger Burger, 2-piece Hot Wings, fries, and a drink. Each Zinger Box has a unique code that players can enter on the BGMI website to get gifts like parachutes, bags, caps, coats, and more, boosting their gameplay experience.
Gaming is gaining popularity among young Indians, with forecasts indicating a user population of 750 million by 2025. This collaboration capitalises on this rising trend by providing a unique combination of cuisine and digital entertainment to captivate a tech-savvy audience.
Aparna Bhawal, Chief Marketing Officer, KFC India, said, “KFC is a brand with culture at its core. We’re always exploring distinctive, cutting-edge and culturally relevant partnerships. The idea for a collaboration with BGMI was born when we introduced KFC’s Lunch Specials recently. We thought gamers often celebrate a win with a ‘Winner, Winner Chicken Dinner,’ so why not give it a KFC twist, and do it over lunch? It’s an epic partnership, and we’re confident that our Gen-Z consumers are going to find it finger-clickin’ good!”
Seddharth Merrotra, Head of Business Development at KRAFTON India, said, “As gaming continues to captivate a growing audience in India, our collaboration with KFC brings an exciting opportunity for BGMI players to enjoy their favorite game alongside a delicious KFC meal. This partnership not only enhances the gaming experience but also underscores our commitment to creating unique, immersive experiences for our players. With BGMI and KFC being standout brands in their respective fields, uniting them goes beyond a mere partnership; it’s a memorable journey where every bite and every gaming moment come together to redefine how fans indulge in their favorite pastimes.”
The KFC Zinger Box with BGMI incentives is available at specific locations in Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi, and Pune till August 30, 2024. Customers can access their gifts by scanning the QR code or going to www.battlegroundsmobileindia.com/redeem.
To summarise, KFC and KRAFTON India’s partnership exhibits a smart mix of culinary pleasure and digital gaming excitement, responding directly to the changing demands of young Indian customers.