The Bangladesh cricket team is having a steady sail at the current ICC Men’s T20 World Cup 2024. Their dominant group stage performance, securing three wins for the first time propelled them into the coveted Super 8.
This remarkable feat is a testament to the collective effort of players, coaches, and the unwavering support of the nation, including its dedicated sponsors.
The legendary allrounder, Shakib Al Hasan holds the distinguished title of being only the second player, alongside India’s captain Rohit Sharma to participate in every T20 World Cup since its inception in 2007.
The Super 8 didn’t start on a positive note as the unit lost to Australia and will be facing India tonight at 8 PM IST. A defeat against their neighbours could potentially conclude Bangladesh’s duration in this competition.
Bangladesh’s success transcends individual talent. A strong support system, including sponsors, plays a crucial role in fueling their journey. Let’s take a closer look at the key figures backing the Tigers:
Main Sponsor: Robi Axiata Limited – The mobile network giant Robi Axiata Limited serves as the Bangladesh cricket team’s (both men’s and women’s) main sponsor. The mobile network operator’s commitment began in February 2024 with a significant three-and-a-half-year investment of Tk 50 crore to the Bangladesh Cricket Board (BCB). This partnership highlights Robi’s dedication to fostering Bangladesh’s cricketing talent and the overall development of the nation’s sporting landscape.
Official Beverage Partner: Coca-Cola – The global beverage giant, Coca-Cola, joined the team in March 2024 as a comprehensive partner. Coke’s commitment extends to the men’s and women’s teams. The beverage giants secured the official beverage partner role for all formats and categories, including the U-19 teams, until February 28, 2026. Additionally, the brand serves as the official kit partner for the Bangladesh women’s national cricket team for a three-and-a-half-year period.
Official Drinking Partner: Pusti – TK Group’s brand Pusti Drinking Water signed a two-year agreement in February 2024 to become the official drinking partner of Bangladesh cricket. This partnership has designated Pusti as the exclusive provider of drinking water and energy drinks for the BCB’s home series, effective from January 1, 2024, until December 31, 2025.
Media Partner: TSports – The sports broadcaster TSports holds the exclusive rights to telecast Bangladesh cricket’s domestic matches until the end of 2024. Secured through an agreement with the BCB in November 2023, TSports also possesses the broadcast rights for the Bangladesh Premier League (BPL) for the upcoming seasons (2024 and 2025).
ISP Partner: Aamra – A trusted partner since 2004 (formerly known as Global Online Limited), the internet service provider (ISP) Aamra remains the official BCB’s ISP partner.
Hospitality Partner: Pan Pacific – The prestigious Singapore-based hotel and resort chain, Pan Pacific serves as the official hospitality partner of the BCB.