Formula E expands partnership with CBS, signs streaming rights deal with Roku

Formula E stated that the competition will return to Portland in season 10 when the new television relationship with CBS and Roku kicks in.

The single-seater motorsport championship for electric cars, Formula E has announced a new broadcast distribution collaboration in the US that will see longtime partner, the American commercial broadcasting network, CBS broadcast more live races than ever before and introduce Roku, the nation’s top TV streaming platform, as Formula E’s streaming home.

Starting in January 2024, five races will be shown live on CBS Television Network and simulcast on Paramount+. Both channels are already extensively integrated into Roku’s platform and will be displayed there. Roku consumers who subscribe to Paramount+ can watch the races which are shown on the service by using the Paramount+ app on Roku’s Sports Experience. Additionally, one highlights programme will air on CBS Sports Network for each round.

The new alliances reflect increased interest in all-electric motorsport racing in the US. They are Roku’s first-ever procurement of live sports rights. The Roku Channel, a pioneer in free ad-supported streaming, will begin streaming 11 ABB FIA Formula E World Championship events in the upcoming season. These races will also be conveniently accessed through the Sports Experience on the Roku Home Screen.

Discovering and gaining access to live, upcoming, and on-demand sports entertainment is now simpler than ever courtesy of Roku’s Sports Experience, which also offers consumers a tailored viewing experience. Furthermore, Roku will also provide its audience with a wide range of Formula E library content, such as the docuseries “Unplugged,” race previews, highlights, replays of every race, and more.

Following the first ABB FIA Formula E World Championship race at Portland International Raceway in Oregon, Formula E, CBS Sports, and Roku announced a groundbreaking multi-year broadcast arrangement for the US market. Formula E stated last week that the competition will return to Portland in season 10 when the new television relationship kicks in.

Aarti Dabas, Chief Media Officer, Formula E, said, “This is a powerful new partnership with CBS and Roku that will dramatically increase Formula E’s audience reach and maximise discoverability of our programming in the U.S. We value the strength of our ongoing relationship with CBS and are delighted to join forces with Roku and supercharge Formula E content on their market-leading platform.”

David Eilenberg, Head of Content, Roku Media, said, “It’s an honor to partner with Formula E on Roku’s first-ever live sports partnership, making it easier for millions of TV streamers to discover the thrill of Formula E races through the unique integrated viewing experiences only available on Roku. We look forward to working together with Formula E, as well as our long-standing partners at CBS and Paramount+, to drive viewership to this programming and to connect new audiences with the exhilarating world of Formula E.”

Billy Stone, Programming, CBS Sports, said, “Formula E is innovative and exciting racing, and we’re thrilled to expand our partnership and broadcast more live races across CBS and Paramount+.”

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