The Brazilian football club, Flamengo have signed a partnership extension with the Brazilian betting platform, Pixbet.
Following the extension, Pixbet has been named the new front-of-shirt partner of the club, replacing BRB.
Flamengo’s women’s and men’s teams as well as the Brazilian team’s basketball division will be sponsored by Pixbet in this arrangement.
The online gambling site is reportedly going to pay a record-breaking $85 million ($17.3 million) a year for shirt sponsorship in Brazil.
Through this expansion, the logo of the brand will also be seen on the LED perimeters, the club’s digital handles, and the FlaTV in-house TV channel.
Gustavo Oliveira, Flamengo Vice-President of Communications and Marketing, said, “Pixbet has been a great partner since 2022 and now brings an even greater investment to Flamengo. This is a very important contract. It makes our kit even more valuable and gives enormous visibility to the partner, not only with brand exposure on the uniforms but also on our digital channels.”
Tadeu Dantas, Co-founder of Pixbet, commented, “The partnership with Flamengo is strategic. This is an important asset both for the visibility and the engagement that a sponsorship of this size guarantees for Pixbet.”
Pixbet, established by Pix Star Brasilian NV, aims the highest for itself as a group of seasoned professionals in the online gaming sector. Its primary objective is to provide Pixbet users with the greatest betting and casino gaming experience possible, together with thorough support and first-rate service.