The Indian broadcasting baron, Viacom18 has secured the media rights to the International Hockey Federation (FIH).
Through this pact, Viacom18 will be providing extensive coverage of all FIH events for the next four years (2023 – 2027) with the Nations Cup tournament as an exception.
We are excited to announce a four-year media rights partnership with Indian broadcaster Viacom18, covering all FIH events except the FIH Nations Cup from 2023 to 2027. #Hockey@viacom18 @Sports18 @TheHockeyIndia
— International Hockey Federation (@FIH_Hockey) January 9, 2024
More details in the link below 👇
The agreement will include tournaments such as the FIH Hockey Olympic Qualifiers, the FIH Hockey5s World Cup, the FIH Hockey Pro League, and the 2026 FIH Hockey World Cup.
Games from these marquee tournaments will be available on the entity’s linear TV channel, Sports18, and the digital platform, JioCinema.
Hursh Shrivastava, Viacom18 Sports’ Head of Strategy, Partnerships, and Acquisitions, commented, “Hockey has been one of the most loved, followed and storied sports in India. The recent success of the Indian Men’s and Women’s National Team bodes well for the continuous growth of Hockey, and we are excited to bring unbridled access to millions of sports fans in India. The addition of world-class hockey coverage reiterates our commitment to provide fans all-inclusive offerings of globally-acclaimed sports events.”
Tayyab Ikram, President, FIH, stated, “As we’re enhancing our commercial and broadcast approach, this agreement with Viacom18 is a major step forward. It’s a great support to be partnering with such a strong broadcaster in a country where hockey is so fundamentally and historically anchored, and where we continuously want to develop the game. On behalf of FIH, I would like to thank Viacom18 for joining our efforts to promote hockey in India even further.”