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FIFA ropes in Dream Theatre to handle licensed merchandise programme for Qatar 2022

Dream Theatre inked with major e-commerce portals to start making the collection accessible throughout 35,000+ pin codes.

FIFA, the world football governing body, has appointed Dream Theatre to manage the licensed merchandise programme in India and South Asia for the FIFA World Cup Qatar 2022. FIFA has handed this responsibility to Dream Theatre for the third consecutive World Cup.

FIFA Under 17 Women’s World Cup 2022, FIFA World Cup 2026, FIFA U-20 World Cup Indonesia 2023, FIFA Women’s World Cup Australia/New Zealand 2023, and the newly introduced FIFAe tournaments between 2021 and 2026, comprising of FIFAe World Cup, FIFAe Club World Cup, FIFAe Nation Cup, and FIFAe Continental Cup also come into this agreement.

Jiggy George, Founder and CEO, Dream Theatre, said, “We are excited to extend our long-standing partnership with FIFA to the next level with our association for FIFA World Cup Qatar 2022. There is no greater event than the FIFA World Cup and we are working with the best in class partners to bring a truly phenomenal licensed programme for fans in India.”

Authentic, licensed goods for kids and adults, loungewear, innerwear, workout types of equipment, backpacks and luggage, sports equipment, and a large array of fan merchandise and souvenirs will be available in India.

Dream Theatre has made possible agreements with major e-commerce portals, allowing licensees to start making the collection broadly accessible throughout 35,000+ pin codes.

Licensed products will also be sold in speciality stores, large format and department stores, and self-contained locations. The product range includes 1000+ SKUs all over categories, with prices starting at Rs 199. The program’s primary goal is to provide enthusiasts with the provision of highly licensed merchandise as they commemorate football’s most important event.

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