The Indian Premier League (IPL) team, Delhi Capitals (DC) have renewed a sponsorship deal with HARMAN, a wholly owned subsidiary of Samsung Electronics Co., Ltd., for its well-known audio brand, JBL.
With this deal, the brand has been named the exclusive audio and headgear sponsor of the team for IPL 2023. In addition, the branding of the team will be visible on team helmets.
Whether it’s a pair of headphones, wireless earbuds, or Bluetooth speakers, JBL audio has always been about allowing users to take their entertainment with them. The consumers can carry the cricket event and enjoy it on the JBL SoundBars when they are commuting to work, throwing a watch party at home with family and friends, or having a watch party on the terrace with JBL speakers.
A 360-degree marketing strategy called “Roar ka Shor” has also been introduced by JBL as an extension of the Delhi-based team’s anthem Roar Macha. A significant advertising initiative will support this campaign across traditional, internet, and social media. Additionally, JBL has planned in-store experiences at well-known malls around the nation in addition to immersive on-ground audience engagements and activations at the Arun Jaitley Stadium in New Delhi.
Vikram Kher, Vice President, Lifestyle, HARMAN India, said, “T20 League is undoubtedly the biggest sporting event in our country and JBL is excited to rekindle the association with Delhi Capitals, to multifold the energy and excitement in the arena. At JBL, we’re all about pushing boundaries and taking entertainment to the next level, and our collaboration with Delhi Capitals and T20 League is a testament to that commitment. Our brand ideals match with Team DC’s prowess and this season JBL aims to create a sensory experience that will stay with the fans long after the final whistle has been blown.”
Dhiraj Malhotra, CEO, Delhi Capitals, said, “We are thrilled to have JBL back as our official audio partner and headgear sponsor for the T20 League 2023. JBL is a brand that resonates with the energy and passion of Delhi Capitals, and we are confident that their cutting-edge audio products will enhance our match-day experience for players and fans alike.”
The team will begin its IPL 2023 journey against the KL Rahul-led side, Lucknow Super Giants (LSG), on April 1, 2023.