Cycle Pure Agarbathi, the flagship brand of NRRS, has acquired the title sponsorship rights to the upcoming two-match Test series between India and the West Indies in the Caribbean.
The first Test fixture will commence from July 12 at Windsor Park, Roseau, Dominica at 7:30 PM IST. The second of the longest-format series, which will start from July 20 at the Queen’s Park Oval in Trinidad, will be the 1000th game between India and the Windies. Both teams squared off against each other for the first time in Delhi, in 1948.
Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said, “At Cycle Pure, one of our primary objectives is to foster and empower young talent. We firmly believe that everyone has a reason to pray even during a match and hence cricket serves as a unifying force, transcending borders and bringing people together. It is with immense delight that we announce our title sponsorship for the India vs West Indies 2023 tour. This partnership presents us with a unique opportunity to propagate the values of unity, prayer, and hope not only for the Indian cricket team as they represent our nation on the international stage, but also for every individual across the country. We extend our heartfelt wishes and the very best of luck to the Indian cricket team for this momentous tour and I am eagerly looking forward to witnessing the 100th historic match between the two sides.“
Apart from the Test series, the bilateral series also contains three ODIs and five T20Is.
Cycle Pure Agarbathi has rich experience in collaborating with cricket and has its messaging ‘Everyone has a reason to pray’ present during third umpire decisions.