The Coca-Cola Company, an American multinational corporation, and Special Olympics International, the world’s leading organization for athletes with intellectual disabilities, have announced a historic eight-year extension of their global partnership.
This renewal has marked the longest in the program’s history, solidifying the cola giant’s commitment to Special Olympics through 2031.
Since its founding in 1968, the Atlanta-based beverage company has been a cornerstone supporter of international sporting events for athletes with intellectual disabilities, sharing the organization’s mission of empowerment through sports.
Commenting on the historic partnership, Mary Davis, Chief Executive Officer of Special Olympics, said, “We are honored and grateful to continue our long-standing partnership with Coca-Cola to create an inclusive world for everyone. As our founding partner and global sponsor for the past 56 years, Coca-Cola has helped us transform the lives of one of the most marginalized populations of people across the globe—those with intellectual disabilities. Coca-Cola has been an agent of change for inclusion in creating experiences and opportunities for our millions of athletes, coaches and volunteers, forever changing the way the world views inclusion.”
James Quincey, Chairman and CEO of The Coca-Cola Company, and a member of the Special Olympics Board of Directors, added, “Special Olympics, much like Coca-Cola, helps bring people together through sports, inclusivity and celebration. We’re proud to continue supporting this important organization, while cheering on every athlete courageously pursuing their dreams.”
The extended partnership sees the leading cola brand continue to provide essential resources to Special Olympics programs, athletes, and events worldwide. This multifaceted support encompasses financial contributions, product donations, volunteer opportunities, and impactful marketing campaigns that amplify the Special Olympics movement.
The iconic American beverage’s renewed commitment exemplifies its dedication to fostering a more inclusive world. By empowering Special Olympics, Coca-Cola plays a crucial role in creating opportunities and celebrating the achievements of athletes with intellectual disabilities.
The Coca-Cola Company offers over 500 brands in 200 countries. Its portfolio includes household names like Coca-Cola, Sprite, Fanta, and Powerade. Committed to sustainability, the well-known cola beverage strives to make a positive impact. Recognizing the power of sport, the brand is one of the sponsors of the International Cricket Council (ICC), UEFA EURO, Copa America, and the PGA Tour. The world’s leading cola beverage recently announced a partnership with the Anju Bobby Sports Foundation (ABSF) and Hockey India.
The Special Olympics World Games, the largest inclusive sporting event globally, takes place every two years, alternating between summer and winter editions. The upcoming editions will see the Winter Games 2025 held in Turin, Italy, followed by the Summer Games 2027 in Santiago, Chile.