The Caribbean Premier League (CPL) team, Barbados Royals have announced an extension of the partnership with the online gambling platform, MCW.
Following its initial sponsorship of the club for the 2022 season, MCW will now hold the team’s front-of-shirt rights for a second successive CPL season.
Moreover, the new agreement now also includes for the first time back-of-shirt branding rights in addition to front-of-shirt visibility. Both the Royals playing and training jerseys will feature the emblem on the front of the shirt in a custom colour scheme.
As part of the deal, MCW will also keep executing a variety of team-related activation and engagement projects.
Barbados Royals is a member of the Royals Sports Group, which also operates the Indian Premier League (IPL) franchise, Rajasthan Royals (RR) and a franchise in the SA20, Paarl Royals in addition to Barbados Royals participating in both the men’s and women’s CPL competitions.
The men’s team of Barbados Royals will kick off the 2023 CPL on August 17, while the women’s team will meet Guyana Amazon Warriors in their inaugural game on August 31.