The Formula 1 team, Aston Martin Aramco Cognizant has announced a new partnership with ServiceNow, the leading digital workflow company.
Following the partnership, the brand has become the team’s official intelligent platform partner.
The AMR Technology Campus will be streamlined onto the ServiceNow platform by ServiceNow, ‘the team behind the team’.
Moreover, the team will additionally sport the brand’s logo on its vehicles from the Las Vegas Grand Prix, the last event in North America in 2023.
Organisations are focusing their digital investments on key platforms that offer quick time-to-value in the dynamic market environment of today. The Aston Martin F1 Team seeks platform providers that can assist them in operating and automating at the forefront of performance and technology to fulfil their goal of being the most inventive racing company. As a result of the collaboration, ServiceNow will serve as the group’s intelligent platform for integrating its people, procedures, information, and hardware.
Within the freshly constructed state-of-the-art AMR Technology Campus at Silverstone, England, Aston Martin develops, tests, and improves its race day logistics. To increase staff productivity, the firm will also integrate its technology and services throughout the whole organisation.
Paul Smith, Chief Commercial Officer at ServiceNow, said, “The ServiceNow platform helps organisations fundamentally change the way they operate. By combining tools, services, and data on one single platform, Aston Martin Aramco Cognizant Formula One Team can drive faster decision-making and greater efficiency. We are thrilled to be Aston Martin Formula One Team’s ‘team behind the team’ as they continue their quest to be one of the most technologically innovative sports teams on and off the racetrack.”
Jefferson Slack, Managing Director, Commercial and Marketing at Aston Martin Formula One Team, said, “We are hugely excited to be welcoming ServiceNow to the team. We are looking forward to the opportunity to use ServiceNow’s IT capabilities and integrate the ServiceNow platform throughout our operations. There are a number of incredible opportunities to showcase the two global brands together as our partnership takes further shape into the 2024 F1 season.”
Through the following domains, the American software company is assisting the team in digitalizing and automating its operations both on and off the racecourse.
Automating IT and facilities demands for the UK-based F1 Team to enable them to promptly and effectively address problems, such as equipment malfunctions, health and safety matters, and self-service information, freeing up staff members’ time to concentrate on improving performance.
Facilitating the onboarding of new hires for the team, streamlining employee experiences on a single, integrated platform, and offering self-service tools to submit requests, retrieve data, and pose inquiries to various teams and departments. Along with this, workers will also be able to report issues and make requests from anywhere they work, including the middle of the pit garage or the factory floor, by using a mobile app to access the platform.
Furthermore, improving Aston Martin’s reporting and dashboard capabilities with ServiceNow’s visual data insights, which will aid in driving faster decision-making processes by identifying trends and organising assistance programmes to maximise efficiencies in investment, thereby ensuring the team meets the sport’s regulatory requirements, such as accurate cost cap reporting.
Clare Lansley, Chief Information Officer at Aston Martin Formula One Team, said, “ServiceNow’s understanding and ability to refine processes and integrate systems across the whole business will give us an invaluable advantage as we work to refine our new Technology Campus into a race-winning operation. By helping us improve our productivity, our partnership will enable us to optimise our workplace and processes.”