AFL nets four-year partnership renewal with Accor

With this new partnership, Accor will remain the official accommodation partner of the AFL and AFLW until the end of 2027.

The Australian Football League (AFL) has inked a multi-year sponsorship extension with the world’s leading hospitality group, Accor.

With this new partnership, the business will remain the official accommodation partner of the AFL and AFLW until the end of 2027.

In addition, Accor will continue providing accommodation for AFL clubs, officials, and umpires while they are on the road during the highly competitive men’s and women’s seasons.

Moreover, owing to the collaboration, Accor’s lifestyle loyalty programme, ALL-Accor Live Limitless, provides AFL fans with special access to accommodation discounts and incentives both domestically and internationally.

AFL, Executive General Manager, Customer and Commercial, Kylie Rogers, said, “Accor is committed to exceptional service and inspiring experiences through travel across their ecosystem of leading brands. They provide our industry, particularly our clubs, players and umpires with the best accommodation options across the country to enable them to reach their potential on the field. We look forward to continuing our strong partnership into the future.”

Sarah Derry, CEO Accor Pacific, said, “We are delighted to announce that Accor’s successful partnership with the AFL has been extended for a further four years. This is fantastic news for both Accor and the AFL, as it allows us to continue our collaboration and further strengthen our relationship. We look forward to working closely with the AFL and its passionate community, creating unforgettable experiences for fans and guests alike.”

Across all states and territories, Accor offers a wide variety of hotel choices to meet the demands of the AFL and its supporters. These options include hotels near stadiums where AFL games are played, such as Pullman, Novotel, The Sebel, Grand Mercure, and ibis hotels.

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