The Premier League (PL) club, West Ham United FC and Intuit QuickBooks, the global financial technology platform, have expanded their partnership, with the latter becoming the club’s official sleeve partner for the 2024/25 season.
This move has strengthened the existing collaboration that began in March 2024, signifying a shared commitment to supporting the local community.
Beyond just displaying the QuickBooks logo on jerseys, the partnership focuses on empowering individuals and businesses, particularly small and medium-sized enterprises (SMBs) within the Hammers’s fanbase. The financial management platform will leverage its association with the Club to provide targeted resources and support to local businesses.
The partnership extends further, aiming to improve financial literacy through workshops and initiatives directly engaging with the Irons fans and local businesses. These programs will equip participants with valuable skills to enhance financial management and contribute to business success.
Commenting on the association, Nathan Thompson, Chief Commercial Officer at West Ham United, said, “We are delighted to announce Intuit QuickBooks as our new Official Sleeve Partner.
“It was apparent from our very first meeting that Intuit QuickBooks and West Ham United have a shared vision of empowering individuals and business owners to maximise their potential. This partnership has the makings of something truly special.
“Intuit QuickBooks’ commitment to support small businesses who underpin our community is evident through their decision to allocate some of their rights including advertising space to businesses with smaller resources than them.
“It is also pleasing to see Intuit QuickBooks extend their partnership to the women’s team and we will work together on initiatives to support the business owners who are proud champions of our women’s team.
“This partnership will deliver significant benefits to both our fanbase and Intuit QuickBooks customers and I look forward to seeing the various initiatives develop moving forwards.”
Michael Benjamin, Marketing Director at Intuit QuickBooks, said, “This is such a thrilling and powerful first step to our partnership with West Ham United.
“The Club’s support for our ambition to serve the local small business community is further testament to how two brands that are setting out to change the game and do things differently, can come together.
“Offering exclusive matchday and ‘surprise and delight’ experiences for West Ham fans, small business owners and QuickBooks customers alike. This will build lasting relationships, demonstrate our commitment to the local community and small business success whilst celebrating everything the West Ham United team has to offer.
“Watching the players step onto the pitch in their new shirts this season will be a proud moment, marking the beginning of an inspiring journey for both our fans and customers. There’s so much more ahead from this partnership, promising to motivate and uplift everyone involved.”
This expanded partnership presents a unique opportunity for East Londoners and the small business accounting software to leverage their combined influence. By working together, they can create a positive and lasting impact on the East London community, empowering individuals and fostering the success of local businesses.
Intuit QuickBooks is a popular accounting software product designed to simplify financial management for small businesses. Offered by Intuit Inc., a US-based financial software leader, QuickBooks provides user-friendly features like expense tracking, invoice creation, and report generation.
West Ham United will kick off their season against Aston Villa FC on August 10, 2024, at 10:00 PM IST.