Veedol, a leading Indian automotive lubricant brand from Tide Water Oil Co. (India) Ltd., has signed the former Indian skipper, Sourav Ganguly, as its brand ambassador.
This strategic partnership has signified Veedol’s commitment to strengthening its market position and brand visibility nationwide.
Veedol has a long-standing reputation for excellence, delivering high-quality lubricants through a network of established channel partners. Honesty, transparency, and enduring relationships are hallmarks of the Veedol brand, as reflected in its tagline “Rakhe Saaf, Dil Se” (Keeps it Clean, With All Our Heart).
Expressing enthusiasm, Tide Water Oil Co (India) Ltd, MD, Arijit Basu, said, “We are delighted to have a cricketing great like Sourav Ganguly join us as our brand ambassador. His leadership, grit and determination are the stuff of legend, shaping the winning attitude of Team India as we know it today. Founded on honesty and self-belief, brand Sourav continues to inspire all to raise the bar of performance and achievement, values that resonate strongly with Veedol. We are confident that this association will give us a strong impetus as we drive forward into the future.”
Commenting on the association, Sourav Ganguly, said, “My association with Veedol represents a commitment to excellence, innovation and reliability. Just as Veedol stands for high-quality and performance in the automotive industry, I am dedicated to embodying these values in every aspect of my work. Together, we will strive to inspire and connect with our audience, showcasing the best of what we both have to offer.”
With a rich, near-century-long legacy and presence in over 70 countries, Veedol is a trusted choice for automotive professionals worldwide. The brand offers a comprehensive range of lubricants catering to retail and commercial segments across the two-wheeler, passenger car, agricultural, and commercial vehicle sectors. As one of India’s most prominent lubricant brands, Veedol boasts a pan-India footprint and a strong revenue base.
Veedol’s strategic brand-building initiatives, including its association with Kolkata Knight Riders (KKR) and the appointment of Sourav Ganguly, demonstrate the company’s commitment to achieving high brand recognition and recall. These efforts will undoubtedly fuel Veedol’s ambitious growth plans for the future.