TCL, a leading global technology brand, has secured its place as a sponsor for the CONMEBOL Copa America 2024.
This marks an impressive three-year streak for TCL’s partnership with the prestigious South American football tournament.
As a sponsor, TCL will gain significant brand exposure throughout the competition. The brand’s logo will be prominently displayed on field-level elements like LED boards, referee shirts, and VAR (Video Assistant Referee) technology. Additionally, TCL will benefit from mentions during player interviews and official tournament communications.
Dale Chen, TCL Marketing Director for Latin America, said, “Renewing sports partnerships is part of our communications strategy to support the brand’s sustained growth trajectory in Latin America. Furthermore, great sporting moments deserve to be seen on special screens like the ones we offer in our products, and this explains the excellent results we have had: we are the number 1 brand in sales and 98-inch televisions in the world and the second best television brand in the world according to OMDIA.
Juan Emilio Roa, Marketing and Commercial Director of CONMEBOL, said, We are proud to once again close this alliance with TCL, a brand that contributes to allowing our fans to experience the greatness of the best of the CONMEBOL Copa América USA through its high-quality products, where the 16 teams will shake the continent.
TCL is a rapidly growing force in the consumer electronics industry, boasting an impressive user base of over 960 million worldwide. The company offers a diverse product portfolio across 160 countries, with a strong focus on large-screen televisions.
Recently, TCL India signed the Indian cricket team captain, Rohit Sharma, as its brand ambassador.
In recent weeks, CONMEBOL has also revealed many commercial partners for Copa America, such as BYD, Absolut Sport, Unilever, and Betano.
The Copa America is a global sporting spectacle, attracting millions of viewers worldwide. Featuring the top national teams from South America, the 2024 edition is hosted by the United States from June 21 to July 14.