The Indian Premier League (IPL) has emerged as a top platform for businesses to promote their products and services to a broad audience.
With a large viewership and broad fan base, the IPL draws advertisers from a variety of industries, such as consumer products, technology, automotive, and telecommunication. Brands invest extensively in IPL advertising to take advantage of its popularity and reach. To engage IPL fans and increase brand awareness, advertisers use a variety of approaches, including sponsorships, ads, product placements, and digital marketing.
Over the years, domestic and foreign businesses have participated in the IPL, adding to the league’s financial success and worldwide popularity.
According to a recent Score analysis, an ad effectiveness measurement solution supplied by Synchronise India and Unomer, Tata Group, Amul, and Angel One have emerged as the top three most visible and recalled brands of IPL 2024 as the tournament enters its fourth week.
Furthermore, Score has also announced the list of the Top 20 most visible and recalled brands of IPL 2024.
Through rigorous study including Metros, Tier 1/2/3 towns, and tracking over 200 brands during the IPL season, Score discovered that viewers recalled an average of 15 brands spanning all properties.
“200+ Brands are trying to carve into the IPL viewers’ mind space. Some with new and quirky campaigns created for IPL, while some with their old but proven creatives and some being present on the players’ jerseys,” read the LinkedIn post of Synchronize India.
The other brands include My11Circle in fourth place, followed by Dream11 and Parle. Asian Paints took the seventh slot, followed by HDFC PayZapp. Kuhl ended ninth and Havells in tenth place.