The Indian sports broadcasting baron, Star Sports has partnered with the Esports World Cup Foundation (EWCF) to acquire the broadcast rights for the Esports World Cup (EWC) 2024, which will take place in Riyadh, Saudi Arabia.
The event, which will take place from July 3 to August 25, will bring together the entire international gaming community and provide outstanding competition in a one-of-a-kind format on an unparalleled scale.
In 2022, BGMI Masters became the first Esports franchise televised in India on the Star Sports Network, attracting millions of viewers in its linear television debut. Star Sports has played an important role in introducing esports to the general Indian gaming audience, owing to the tremendous popularity of the online multiplayer battle royale game.
Vikram Passi, Head Marketing – Sports, Disney Star, commented, “Esports is rapidly emerging as a significant force, fuelled by India’s burgeoning gaming culture and its recognition on the global stage. The BGMI Masters’ Series, in just a few seasons, has firmly established itself as a premier tournament in India, demonstrating the immense potential for world-class Esports competitions. With the upcoming Esports World Cup broadcast, we aim to expand our audience base, energize the gaming community, and foster greater acceptance of Esports among non-gamers. This event will not only captivate dedicated Esports enthusiasts but also engage a younger demographic across our platforms, driving a broader appreciation for the competitive gaming landscape.”
Ralf Reichert, CEO Esports World Cup Foundation, said, “Our partnership with Star Sports brings the Esports World Cup to India’s massive and passionate gaming audience. Having witnessed this firsthand, I’m thrilled to nurture India’s growing esports scene and inspire future champions. With the world’s best competing in Riyadh, we hope to spark a new wave of esports fandom in India, and maybe even see an Indian team claim victory.”