The world’s premier mixed martial arts entity, Ultimate Fighting Championship (UFC) has announced a global partnership with Stancé, a designer art toy company.
As part of the deal, Stancé has agreed to produce limited-edition designer toys for the UFC.
Notably, IMG, the heavyweight sports marketing company owned by Endeavor, the company that also owns the UFC, brokered this deal. IMG thus manages the commercial rights agreements for the UFC.
Shaun Sakdinan, Founder of Stancé and owner of Brand Development International Inc (BDI), said, “As a lifelong fan of collectibles and with more than two decades in the toy industry, I am thrilled to launch Stancé on a global scale with UFC. Our mission, together with UFC, is to create something truly special, new, and limited for the serious UFC fan.”
On June 28 and 29, at the UFC X fan festival, the first edition of the UFC Collector Toys line will be unveiled. Stancé toys are unique and set themselves apart from other art toys.
There will be four versions of the Conor McGregor collectible available, one of which is a limited edition model featuring the recognisable Venum shorts. There will also be three additional limited-edition special rare editions available: a 25 Red edition, a Blackout edition, and a Gold edition.