The British sports subscription TV network, Sky Sports has signed a five-year deal with the Association of Tennis Professionals (ATP) and Women’s Tennis Association (WTA).
Following the deal, the agreement will allow the broadcaster to show more than 80 tennis events per year until 2028.
Starting in 2024, Sky will exclusively broadcast over 4,000 tennis matches annually from the UK, Ireland, Italy, Germany, Austria, and Switzerland as part of a five-year agreement.
Additionally, Sky has non-exclusive rights to the two tennis tours in South Tyrol/Alto Adige in Italy, Liechtenstein, and Luxembourg.
The broadcaster’s media portfolio will comprise all of the prestigious WTA and ATP 1000, 500, and 250-tier tournaments as well as the season-ending finals of the ATP and WTA tours.
Stephen van Rooyen, Sky UK & Ireland, Group Chief Commercial Officer, commented, “We are committed to bringing the two Tours together to elevate both male and female stars, and deliver world-class coverage of the 80 events across 48 weeks of the year; creating a brand-new home for tennis fans.”
Sky Sports is the most well-known sports subscription service in the UK and Ireland. It is a group of British sports channels that are managed by Sky Group, a Comcast division that operates satellite pay television. It has been a major factor in the increasing commercialization of British sports since 1991. Its base is currently in London, United Kingdom, and it was initially introduced in 1990.