The England and Wales Cricket Board (ECB), the national governing body of cricket in England and Wales, has announced a groundbreaking multi-year partnership with Rothesay, the UK’s leading pensions insurance specialist.
This strategic alliance has designated the pension insurer as the official partner of England Cricket and, most notably, the official title partner for men’s and women’s Test matches.
The partnership, which commences with the first Rothesay Men’s Test Match between England and the West Indies on July 10, 2024, represents a significant investment in the future of Test cricket. The fixture is set to be a historic occasion with interest from every corner of the cricketing world as Jimmy Anderson says farewell to the international game.
Tony Singh, Chief Commercial Officer at the ECB, said, “We are delighted to welcome Rothesay as our new title partner for Test Match cricket in England and Wales. With record viewing and attendance figures last year, Test cricket has never been more popular, and I am thrilled that Rothesay have endorsed our vision for growing the game across all formats. I look forward to seeing their brand proudly displayed at a series of iconic matches over the next few years, including Jimmy Anderson’s final Test next week, The Ashes in 2027 and the first ever England Women’s Test Match to be held at Lord’s.”
Tom Pearce, Chief Executive Officer at Rothesay, said, “We are very excited to partner with the ECB and to become title sponsor of Test Match cricket. Rothesay is purpose-built to provide security for UK pensioners, we are delighted that we can also help to secure the future of Test cricket aiming to inspire all generations by making cricket a game for everyone.”
Rothesay’s branding will be prominently featured across all England Women’s home matches, reflecting the company’s commitment to supporting women’s cricket. With the Women’s Ashes series on the horizon and the inaugural Women’s Test at Lord’s, the partnership arrives at an exhilarating time for the women’s game.
By joining forces with England Cricket, the financial services firm aims to engage its policyholders, employees, and cricket enthusiasts, fostering a deeper connection with the sport. The company’s financial expertise and commitment to securing the financial futures of its clients bring a unique perspective to the partnership.
Rothesay Life is the UK’s largest pensions insurance specialist, dedicated to providing financial security for millions of pensioners. Through the transfer of pension liabilities from companies, the leading provider of pension insurance guarantees a stable income for retirees. With over £60 billion in assets under management and a commitment to protecting the pensions of nearly one million people, the pension specialist is a trusted partner to some of the UK’s most renowned companies.