India’s leading full-service sports operational and marketing firm, Rhiti Group has signed Rameshbabu Praggnanandhaa, a young talented Indian chess grandmaster (GM), to its talent roster. The new agreement is for a period of five years.
Praggnanandhaa recently won the Norway Chess Open in June 2022 after defeating Magnus Carlsen in the eighth round of the Airthings Masters rapid online chess tournament in February 2022.
The Rhiti Sports and Praggnanandhaa affiliation focuses on building the young talent’s brand value. Rhiti Sports will provide Praggnanandhaa with brand endorsements, sponsorships, and meet-and-greet opportunities under the terms of the deal.
Commenting on Praggnanandhaa’s onboarding, Rhiti Tiwari of Rhiti Group, said, “We are honoured with his association. We have great plans for building his brand and also connecting with millions of his fans whom he will continue to inspire with his remarkable feats in the field of chess.”
Praggnanandhaa’s dedication to chess is clear in his daily routine and enthusiasm for the game.
Praggnanandhaa was born on August 10, 2005, in Tamil Nadu, and is the fifth-youngest Grandmaster (GM) ever, trailing Abhimanyu Mishra, Sergey Karjakin, Gukesh D, and Javokhir Sindarov. The Chennai-based kid is the younger sibling of two-time youth chess champion, Vaishali Rameshbabu.
Praggnanandhaa unveiled that he idolises Vishwanathan Anand and Mangus Carlsen. “I am delighted to partner with Rhiti Group,” he added.
Rhiti Sports needs no introduction as they have been frontrunners in managing cricket as a sport in India and around the world. Rhiti Sports has built a slew of top athletes in India and more than 200 athletes and franchises around the world over the last 15 years.
Arun Pandey, CMD, Rhiti Sports, said, “At Rhiti our client’s best interest come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.”
Rhiti Sports has previously served and teamed up with over 200 brands, assisting them in developing talent partnerships. While Rhiti works with legends in cricket and badminton, they have recently onboarded talent from other sports to build a larger pool of sporting eco-system.