Evolve focuses on brand collaborations, investing, athlete-owned businesses, and charitable work. Nick Kyrgios was recently announced as the first athlete to sign with the sports agency.
Cricketers from the Indian circuit have also ventured into the process of owning a sports agency. The overall aim of forming a sports agency is to provide elite services that could enhance the brand reputation of organizations and athletes. Let’s have a look at the cricketers who have established their own organisations:
1. Mahendra Singh Dhoni: Rhiti Sports Management
The former captain of India, Mahendra Singh Dhoni acquired 15% of the Rhiti Sports Management in 2013. The firm was founded by Dhoni’s close friend and business associate Arun Pandey. The firm had also been associated with Ravindra Jadeja, Pragyan Ojha, Suresh Raina and RP Singh along with many others in the past.
Rhiti Sports gives access to a world of opportunities, all with one overarching goal in mind: to create value for stakeholders. As a fully integrated sports marketing and management firm, the firm provides clients with access to an unrivalled worldwide network of industry experts, media distribution organisations, rights holders, athletes, events, original content, experiential zones, movie production, live entertainment, and brands.
2. Anil Kumble: TENVIC SPORTS
Anil Kumble, a former Indian captain and coach, founded TENVIC SPORTS in 2011. The company was founded with the goal of positively impacting people’s lives through sport. TENVIC SPORTS believes that sport improves the well-being of people and ecosystems in personal and professional realms and that it fosters long-term cultural, social, and economic benefits for individuals, societies, nations, and the world.
3. Ravi Shastri: Sporting Beyond
The former Indian cricketer and head coach, Ravi Shastri founded the sports management and marketing firm, Sporting Beyond with Papia Pradeep Guha and Jaiveer Panwar. The company specializes in developing and marketing new sports properties, mergers and acquisitions, and working on existing properties across all sports around the world.