The National Basketball Association (NBA) and the Women’s National Basketball League (WNBA) have developed a multi-year association with the American wholesale mortgage lender, United Wholesale Mortgage (UWM).
With this deal, UWM’s consumer-facing brand, Mortgage Matchup has become the official mortgage partner of the NBA and WNBA, commemorating both league’s first-ever mortgage collaboration.
Mortgage Matchup will work with the leagues on marketing and promotional initiatives to broaden the reach of its platform. The firm will work to raise awareness of the advantages of working with a mortgage broker and making it simpler for fans to access the resources they require when buying or refinancing a home. Mortgage Matchup provides consumers and real estate agents with educational materials about the homebuying and refinancing process, in addition to a searchable database of local independent mortgage brokers.
Sarah DeCiantis, Chief Marketing Officer at UWM, said, “Our partnership with the NBA and WNBA marks a significant milestone for the Mortgage Matchup brand and our clients. We are incredibly excited about this collaboration and the numerous possibilities it presents. The NBA and WNBA are sports powerhouses as well as a symbol of passion, excellence and elite experience – characteristics UWM and our partners bring to the mortgage process for borrowers. By joining forces, we aim to tap into the immense and diverse fan base of these two leagues to create authentic connections with basketball enthusiasts across the country. Our end goal is to empower borrowers and draw attention to the value and importance of having a mortgage broker as your advocate during the homebuying and refinancing process.”
Julie Morris, NBA Senior Vice President of Commercial Development and Media, commented, “We are thrilled to welcome Mortgage Matchup as the Official Mortgage Partner of the NBA and WNBA. We look forward to working with UWM to reach fans throughout the biggest moments of the season.”
Colie Edison, Chief Growth Officer, WNBA, said, “The WNBA is excited to partner with United Wholesale Mortgage, a company that shares our vision for growing women’s sports and supporting women’s basketball on all stages. Our partnership is an opportunity to amplify the reach of women’s sports alongside the Mortgage Matchup brand.”
Mortgage Matchup will benefit from media exposure through a range of league platforms, featuring on-court virtual signage during NBA and WNBA national broadcasts, in addition to the leagues’ official social and digital channels. Notably, UWM has been a partner of Detroit Pistons since the 2021-22 NBA season, and its emblem is prominently displayed on the team shirts.