The EFL Championship team, Millwall Football Club have forged a new long-term partnership with the global payments enabler, MyGuava.
Following this deal, MyGuava has been named the Lions’ new front-of-shirt partner.
This exciting and novel agreement, the club’s first front-of-shirt association since 2019, will see the Guavapay-owned MyGuava brand appear on the front of the senior men’s and academy outfits throughout the 2024-25 season along with future years.
Guavapay, a worldwide fintech startup, developed MyGuava, the ultimate payments platform app, to provide customers with a streamlined method to spend and manage their money. The MyGuava App is intended to meet the demand for a payment solution that does it all, including local and global payments, simplified card transactions, cashback on card purchases, and bill splitting with friends, as well as more advanced features like spend tracking and financial management.
The newly formed long-term agreement will also offer limited-edition Millwall-designed MyGuava cards. Later in the season, Millwall fans will be able to obtain one of these limited-edition cards and obtain thrilling prizes as rewards for daily card use.
Luke Wilson, Chief Commercial Officer, said, “We are incredibly excited to welcome MyGuava as our new official front-of-shirt and Payment Partner. With international interest in both Millwall Football Club and MyGuava growing rapidly, this is a fantastic time for our partnership to begin. Guavapay are technological innovators in the financial payment industry, so we’re looking forward to working closely with them on a variety of ways to enhance the fan experience across the duration of our partnership.
“Their long-term commitment to the club at this point in time also represents a fantastic indication of their faith in the direction the club is heading and the exciting possibilities our partnership can offer. Launching a bespoke, Millwall designed, MyGuava card also shows their dedication to ensuring our passionate fanbase is at the forefront of their commitment to the club, and able to take advantage of the benefits of this partnership. We’re looking forward to working with Grant and the rest of the team over the coming years.”
Grant Wyatt, Head of Partnerships at MyGuava, said, “We are thrilled to introduce MyGuava as Millwall Football Club’s shirt sponsor and official payment partner. This exciting partnership underlines our unwavering commitment to innovation and community engagement. Seeing the MyGuava logo on the team’s shirts is a moment of pride for us. We look forward to delivering cutting-edge payment solutions to Millwall Football Club and their passionate fans.”