The American clothing brand co-founded by Kim Kardashian, SKIMS has appointed the English football prodigy, Jude Bellingham as its brand ambassador.
The rising star recently inked a deal with the shapewear and underwear giant, known primarily for its women’s collections, to champion the new men’s line ahead of the highly anticipated UEFA Euro 2024.
Bellingham, a midfield maestro for Real Madrid CF and the England national team, is lauded for his exceptional talent and athletic prowess. This strategic partnership capitalises on his influence to introduce men’s compression garments to a broader audience. The campaign features Bellingham prominently in promotional materials, showcasing the brand’s new men’s underwear collection.
Founded in 2018 by Kim Kardashian, SKIMS is an American clothing company renowned for its focus on shapewear, loungewear, and underwear. The brand champions body positivity and boasts a reputation for inclusive sizing options. Within a short span of just six years, SKIMS has skyrocketed to success, boasting a valuation of over $4 billion.
This collaboration comes on the heels of Bellingham’s recent multi-year deal with Lucozade, a leading British sports drink brand.
With the Euros kicking off in two days, Bellingham’s role as SKIMS Men’s brand ambassador is poised to generate significant buzz. This partnership proves to be a strategic win-win for both parties. Bellingham gains a prominent fashion sponsor, while SKIMS leverages a rising sporting star to propel its brand’s expansion into the men’s market.