JioCinema, the official digital streaming partner of the Indian Premier League (IPL), enjoyed a phenomenal season, smashing viewership records.
The platform boasted an impressive 62 crore viewers, a significant 53% increase compared to IPL 2023.
The over-the-top (OTT) platform’s success went beyond raw numbers. Viewer engagement skyrocketed, with fans tuning in for a massive 35,000 crore minutes—a testament to their dedication to catching every IPL moment.
Enhancements like 12 language feeds, 4K viewing, multi-cam setups, and immersive AR/VR experiences fueled significant growth in the Connected TV audience.
Viacom18 Spokesperson, said, “We conclude the TATA IPL 2024 with a promise to continue to redefine the way sports is consumed in India. The growth we are seeing year-on-year assures us that our viewer-centric presentation is engaged with and appreciated. We would also like to thank our partners, sponsors, and stakeholders who have shared our vision as we remain on course to make JioCinema the most sought-after platform.”
The average watch time per session jumped from 60 to 75 minutes, reflecting a deeper user connection with the content. The video-on-demand (VOD) service’s dominance was clear from the start. The opening day shattered records with a whopping 11.3 crore viewers tuning in, a 51% increase over 2023.
The platform even clocked over 71.5 crore views for the much-anticipated clash between Mumbai Indians (MI) and Chennai Super Kings (CSK) on April 14.
These remarkable figures solidify the Indian streaming service’s position as a powerhouse in IPL streaming. The platform captivated a vast and highly engaged audience throughout the cricketing spectacle.