The energetic all-rounder of the Indian national women’s cricket team, Jemimah Rodrigues, has developed a long-term partnership with Human Mobile Devices (HMD), a Finnish mobile phone manufacturer.
With this partnership, HMD will engage with a youthful, tech-savvy audience in India. The common ideals and acute awareness of consumer needs for technology will serve as the foundation for this partnership.
HMD’s ideals of innovation, sustainability, and authenticity are embodied by Jemimah Rodrigues, renowned for her grace and flexibility both on and off the cricket pitch.
Tathagat Jena, head of online business, DTC and marketing head, HMD, said, “HMD is a new brand and our young audience relate to meaningful innovation and believe in staying real. In Jemimah, we see a vibrant and versatile brand advocate who really expresses herself on & off the field. We are excited about this long-term partnership. It will be magical.”
On the partnership, Jemimah Rodrigues said, “In a world where athletes like us are expected to be like machines, here is a technology brand that wants us to be human. I am really excited to be with Human Mobile Devices.”
HMD Global is a Finnish mobile firm that produces Nokia-branded phones. It was founded in 2016 after acquiring the rights to sell Nokia smartphones. HMD Global concentrates on smartphones and feature phones, seeking to revive Nokia’s reputation for dependability and affordability. The smartphone manufacturer recently revealed intentions to produce phones under its brand alongside Nokia phones in India.
The brand also partnered with the Indian Premier League (IPL) team, Rajasthan Royals (RR), for the 2024 season.