IPL Biologicals, a leading innovator in bio-based agricultural solutions, has announced the legendary Yuvraj Singh as its brand ambassador.
This marks the biotech company’s first-ever onboarding of a brand ambassador.
The strategic alliance has coincided with the bioagricultural solutions provider’s recent rebranding and the launch of its groundbreaking Microbot Technology.
Yuvraj Singh’s immense popularity will be instrumental in raising awareness about IPL Biologicals’ dedication to sustainable agriculture and empowering farmers with these advancements.
Yuvraj Singh expressed his enthusiasm about the partnership, and said, “I am thrilled and honoured to be associated with IPL Biologicals, the company shares my values of resilience, growth, and empowerment. I am excited about the possibilities this partnership holds and look forward to making a meaningful difference in the lives of farmers worldwide by providing microbiological solutions.”
Harsh Vardhan Bhagchandka, President of IPL Biologicals, said, “We are delighted to welcome Yuvraj Singh to the IPL Biologicals family as our first brand ambassador. Yuvraj’s remarkable journey inspires us, and his association with our brand marks the beginning of an exciting chapter in our expansion journey. We are excited about the possibilities this partnership brings and look forward to sharing many more exciting developments in the future.”
This collaboration comes at an exciting time for the southpaw, who was recently appointed the official brand ambassador for the upcoming ICC Men’s T20 World Cup 2024.
Founded in 1994, IPL Biologicals is dedicated to creating a more sustainable future for agriculture. The biofertiliser manufacturers leverage the power of microbial technology to develop innovative solutions. The microbial-based products not only improve soil health, crop yields, and overall crop quality but also effectively manage pests, reducing reliance on harmful chemical residues. With over half a million farmers already benefiting from its products, the biocontrol company is making a real difference in the agricultural landscape.