The Serie A champions, Inter Milan have secured a historic partnership with Betsson Group, a leading Swedish online gaming company.
The four-year deal, the most lucrative shirt sponsorship in the Beneamata’s history, sees Betsson Sport’s logo prominently displayed on the front of Biscione’s jerseys, including the highly anticipated new kit featuring the prestigious second star.
Both parties expressed their enthusiasm for the collaboration. Stefano Tino, Managing Director Italy in Betsson Group, said, “We are so proud to be able to announce this incredible partnership. This agreement will not just bring prestige to both parties but also offers Betsson Sport the opportunity to team up with a club that this season once again displayed the commitment and determination that are the hallmarks of its storied success. It’s an honour for us have Inter as one of our partners. They are the perfect example of a sports team that has managed to achieve amazing results thanks to their passion and dedication. Sharing the shirt with the new logo and the second star fills us with pride. It’s a historic moment for us, the club, and all the fans.”
Alessandro Antonello, CEO Corporate di FC Internazionale Milano, said, “We’re delighted to welcome Betsson Sport into the Nerazzurri family thanks to this historic agreement which will see their logo on the front of our shirts. This partnership brings together two brands that have the same passion for sport and its development at all levels. It will also allow our fans to have a new touchpoint where they can express their love for Inter. We’re very happy that Betsson Sport chose our club as their first Serie A jersey sponsorship and we’re proud that they will be able to feature on an especially prestigious jersey with the Scudetto stitched onto its chest once again and the second star shining over our logo.”
This collaboration has strengthened Inter’s commercial portfolio while paving the way for innovative fan engagement initiatives. Betsson Group, known for its online gaming products including sports betting and casino games, aims to leverage this partnership to connect with a wider audience. The gaming platform’s existing associations with Torino FC and other sports teams further solidify its commitment to the industry.
Fresh off their 2023/24 Scudetto victory, Inter Milan set their sights on continued success. The upcoming season promises a thrilling journey as they defend their title, compete in the Coppa Italia and Italian Supercup, and battle it out in the UEFA Champions League and the FIFA Club World Cup.