Herbalife, the global healthcare brand, has developed a partnership extension with the Indian Olympic Association (IOA), the governing body for the Olympic movement in India.
As part of the agreement, the brand has been designated as Team India’s official nutrition partner for the Paris 2024 Summer Olympics, establishing their third straight association.
The summer games will occur from July 26 to August 11, 2024. Herbalife supports the Indian team by emphasising nutrition for peak performance in sports.
The IOA made the formal announcement during a send-off event in New Delhi. The occasion was attended by PT Usha, President of the IOA, Dr. Mansukh Mandaviya, Minister of Labour and Employment, Youth Affairs and Sports, and Union Minister Hardeep Singh Puri. They wished Indian athletes well as they left for the Olympics in Paris, which are expected to be keenly followed throughout the world.
Ajay Khanna, Managing Director, Herbalife India, said, “We are honoured to be Team India’s official nutrition partner for the Paris Olympics. Thisis a privilege to fuelour athletes, the nation’s pride, as they represent India on the global stage. Our longstanding partnership with the IOA demonstrates our dedication to India’s sporting community.We are committed to sharing our expertise in sports nutrition and providing high-quality, science-backed supplements to fuel peak performance. We at Herbalife wish Team India the very best and have full confidence they will bring glory to the nation once again.”
Herbalife provides premium sports nutrition to over 150 athletes worldwide, including Indian stars Virat Kohli, Smriti Mandhana, Lakshya Sen, Manika Batra, Mary Kom, and others.
P.T. Usha, President of the Indian Olympic Association, said, “I thank Herbalife for partnering with the Indian Olympic Association for the upcoming Olympic games at Paris. At IOA we are committed to give the best to athletes and I am sure this partnership with Herbal life will go a long way.”
Herbalife helps consumers and athletes by providing a variety of weight control, tailored nutrition, and sports nutrition products. Through collaborations and initiatives, the organisation continues to improve people’s lives and inspire healthy living.
The news adds to IOA’s increasing list of sponsors for the Paris Games, which includes YES Bank, Ebco, Tasva, and Aditya Birla Capital Limited.