The Premier League (PL) club, Chelsea FC and the cryptocurrency exchange, BingX, have taken their partnership to the next level.
BingX, previously the club’s sleeve sponsor, has become the official training wear partner for the men’s team for the next two seasons.
This expanded partnership reflects a commitment from both organizations to deepen collaboration and achieve mutual brand growth. The cryptocurrency exchange platform’s logo will be prominently displayed on the Blues’ training kits, solidifying its presence within the club.
To celebrate this development, Chelsea and BingX staged a unique unveiling of the new training kit. Referencing a concept familiar to the cryptocurrency community, they staged a symbolic “airdrop” using a fleet of drones at Stamford Bridge.
Commenting on the expansion, Casper Stylsvig, Chelsea FC’s, Chief Revenue Officer, commented, ‘We are delighted to move into this next stage of our partnership with BingX. The first six months working together has already seen us deliver a series of world-class campaigns and initiatives, and we are excited at the challenge of going bigger and bolder in the upcoming season.
“The campaign launched today to unveil our new men’s training kit gives fans a glimpse of what to expect from our ongoing partnership, which is driven by innovation and a joint commitment to setting industry benchmarks.”
Vivien Lin, Chief Product Officer at BingX, said, “We are immensely proud to strengthen our partnership with Chelsea, a club that shares our commitment to innovation and excellence.
“This extended partnership will be driven by our mutual dedication to excellence, going beyond branding to create unforgettable experiences for fans and pushing the boundaries of what’s possible in both football and cryptocurrency. Together, we aim to inspire and empower the future, setting new standards and achieving remarkable milestones.”
BingX is a leading cryptocurrency exchange established in 2018. It has become a prominent player in the global cryptocurrency margin trading market. The digital asset trading platform offers a variety of products and services, including spot trading, derivatives, copy trading, and asset management, catering to users of all experience levels.
The West Londoners, coming off a sixth-place finish last season, have bolstered its squad with the acquisitions of Omari Kellyman and Marc Guiu. Their season kicks off on August 18 at 9:00 PM IST with a home match against the defending champions, Manchester City.