Burnley FC, a contender in the English Football League (EFL) Championship, have struck a lucrative two-year shirt sponsorship deal with 96.com, a prominent player in the sports and gaming entertainment industry.
This partnership has marked a watershed moment for the club, securing the highest commercial fee ever achieved in the Championship.
The agreement has granted 96.com’s logo a prominent placement on the front of the shirts of the men’s and women‘s teams throughout the upcoming 2024/25 season and the following year. Additionally, 96.com will gain extensive brand exposure across various club assets, encompassing physical, digital, and social media assets.
Stuart Hunt, President of Business Operations, said, “We are excited to welcome 96.com as our Official Front of Shirt Partner. We are impressed by their dedication to innovation, customer satisfaction, and responsible gaming.
“96.com have invested a record commercial fee for Burnley FC while playing in the Championship. With their support, the Club will be able to further invest in the Club’s infrastructure and football ecosystem, creating the best possible product on and off the pitch.
“The premium sports and gaming entertainment platform are the latest of several global partners to join the Burnley FC family, highlighting the Club’s commitment to becoming a global and innovative brand.”
A 96.com spokesperson, said, “We’re delighted to announce our two-year partnership with Burnley FC, a deal that signals our arrival as a major player on the UK sports and gaming entertainment market.
“96.com’s exponential growth and success in recent years is testament to our fan-first approach that delivers the No.1 betting experience for sports fans. We firmly believe in the Club’s future vision and can’t wait to support the team next season on their quest to return to the Premier League.”
Established in 2019, 96.com is a premium sports and gaming entertainment platform. It has become one of the industry’s fastest-growing platforms and continues to demonstrate a fan-first mentality providing users with a premier gaming experience globally.
This deal has strengthened Clarets’ growing network of strategic partnerships. Earlier this year, the club announced successful collaborations with key brands like Ticketmaster, Miller Lite, Visit Detroit, and Castore.