The Eredivisie giants, AFC Ajax and the telecommunications leader, Ziggo, have solidified their successful partnership with a renewed agreement.
This extension has guaranteed Ziggo’s position as Ajax’s main shirt sponsor for at least two more seasons, with the option to continue for an additional two years.
The renewed partnership has marked a decade of successful collaboration between the two parties, solidifying a strong bond built since 2015.
Supporters can look forward to continued benefits. Exclusive Ajax content will remain a mainstay on Ziggo Sport, the dedicated sports channel offered by Ziggo. The Priority customer loyalty program will provide fans with unique experiences and priority access to match tickets, further deepening fan engagement.
Menno Geelen, Interim General Manager at Ajax, expressed his gratitude for VodafoneZiggo’s continued support, “We are grateful to VodafoneZiggo for their confidence in the future of Ajax. We have been partners for almost ten years and thanks to this unconditional support we can work on a better future for our club, on the results that we want to achieve and the impact we want to make on and off the field. ‘A better future for everyone’ is an ambition of VodafoneZiggo to which we would like to contribute in the coming years.”
Robin Kroes, Consumer Market Director VodafoneZiggo, emphasized the enduring nature of the partnership, “In good times, but also in less good times. That is the core of a real partnership. Ajax has taken important steps in recent months and we look forward to the coming season and the period after that. Football is like No one else is able to connect people, to lower barriers and to touch them emotionally. It is entertainment par excellence, but you can also use the connecting power of football for important social issues. We find both aspects important and we will continue to do so in the future continue to develop together for years.”
The renewed agreement places a significant emphasis on social initiatives. Ajax Amsterdam and VodafoneZiggo will work together to create a positive societal impact. This collaboration will involve knowledge sharing and expertise exchange in social areas, leading to the development of more joint projects that tackle important social issues. The successful “Silence Social Hate” campaign will also see a continuation.
This extension signifies a strong alliance between two prominent forces in their respective industries. De Joden and VodafoneZiggo look forward to continuing their successful collaboration while offering fans continued engagement and exclusive benefits.
Ziggo is a Dutch telecommunications company formed in 2016 through a joint venture between Vodafone Group and Liberty Global. The cable operator offers a variety of fixed-line and mobile services, including digital cable television, internet access, and phone lines. Ziggo boasts a vast entertainment library, including its sports channel, Ziggo Sport. The joint venture even has an app, Ziggo GO, for users to enjoy their content on the move.
This extension comes on the heels of Ajax announcing similar partnerships with adidas and Coca-Cola, along with a new collaboration with Atelier Munro.
De Godenzonen finished fifth last season. They start their new campaign on July 25 against the Serbian club, Fudbalski Klub Vojvodina, in the qualifying round for the UEFA Europa League. Their domestic campaign starts on August 11 when they take on Sportclub Heerenveen.