Aditya Birla Capital Limited, India’s major financial services conglomerate and parent company for the Aditya Birla Group’s financial services divisions, has formed a collaboration with the Indian Olympic Association (IOA).
As part of the deal, the brand has been named the official sponsor of Team India for the Paris 2024 Summer Olympics.
This collaboration demonstrates Aditya Birla Capital’s dedication to empowering individuals and communities, which is reflected in its core value statement of ‘Enriching Lives. Winning as One’.
Aditya Birla Capital, with its Aditya Birla Group tradition and principles, is a trustworthy brand. As an established leader in the financial services business, the organisation has improved the lives of millions of Indians by enabling people to achieve their financial objectives and aspirations at all stages of life. Sports have a unique ability to affect global change. Aditya Birla Capital recognises sports’ uniting potential in a society teeming with young athletic ability.
Vishakha Mulye, CEO, Aditya Birla Capital Ltd., said, “The beauty of sports lies in its power to transcend boundaries, unite people, and demonstrate the extraordinary limits of human potential and resilience. Olympics is one of the greatest sporting events across the world. We are excited to partner with the IOA and show our support for the Indian contingent at the Paris Olympics. We are proud to support our athletes in their journey to athletic excellence and wish Team India all the very best for an incredible performance at the Paris Olympics.”
P.T. Usha, President of the IOA, said, “We extend our sincere gratitude to Aditya Birla Capital for their support and belief in the potential of Indian athletes and in the shared commitment to nurturing sporting talent and cultivating role models for India. The growing support from brands and corporate India who understand the pivotal role sports play in our nation’s development, is truly heartening and encouraging at the same time. We look forward to further strengthening our association, as we strive to achieve our collective goals in the journey ahead.”
Neerav Tomar, MD of IOS Sports & Entertainment – the official commercial agency of the Indian Olympic Association, said, “We are delighted to have Aditya Birla Capital as the Official Sponsor of Team India for the upcoming Paris Olympics. Aditya Birla Capital has been an avid supporter of sports for a long time, and this partnership with Team India for the Olympic Games highlights their dedication to advancing sports in the country. This collaboration aligns with our mutual goal of empowering Team India to reach new heights of success at Paris Olympics 2024.”
As part of this effort, Aditya Birla Capital will create an integrated marketing campaign starring India’s top athletes who will represent the country at the Games.
The campaign will capture their amazing stories of athletic achievement, overcoming hardships, and challenges that build up to defining moments of pride, and will be broadcast across several channels, including digital, OTT, print, outdoor, and social media platforms. Furthermore, the campaign will involve brand activations aimed at rallying national support for the Indian Olympic team.