The oldest club in Wales and the third-oldest professional association football team in the world, Wrexham AFC have renewed a sponsorship agreement with an e-commerce company, VistaPrint.
Vistaprint is an international e-commerce business based in the Netherlands that develops physical and digital marketing goods for small businesses. When Vistaprint began in 1999, it was one of the first companies to provide its customers with desktop publishing capabilities via the Internet.
VistaPrint has moved from sleeve sponsorship to back-of-shirt sponsorship as a result of this newly extended agreement.
Announcing the return of @Vistaprint as kit sponsor, who will move from sleeve to nape. We expect great things from them in their new position!
— Wrexham AFC (@Wrexham_AFC) May 31, 2023
🔴⚪ #WxmAFC pic.twitter.com/nuhrg3FKWt
Due to commercial considerations, sleeve sponsorship is no longer possible for league games after promotion to the English Football League (EFL), hence VistaPrint has moved to the nape.
The new shirt position, in addition to a sneak glance at the back of the new home shirt, was released on the club’s social media accounts.
Wrexham AFC Executive Director, Humphrey Ker, said, “We are delighted to continue our association with VistaPrint as we move from the National League to the EFL for the 2023/24 season. Once promotion was confirmed, and we knew the sleeve sponsorship would not be available, VistaPrint were the natural fit to move to a new position on the nape of the shirt. We would like to thank all at VistaPrint, on behalf of the Football Club, and we look forward to continuing our sponsorship.”
Emily Whittaker, EVP of Commerce & Marketing at VistaPrint, said, “Our partnership with Wrexham AFC continues to demonstrate the bond between sport, community and small businesses both on and off the pitch. The club’s promotion to the EFL is also a promotion for VistaPrint and the Wrexham small businesses that we’re honored to share the spotlight with. We look forward to seeing VistaPrint’s prominent placement on next season’s kits.”
A few days back, the Ryan Reynolds-owned club also inked a partnership with one of the largest and fastest-growing cold brew coffee brands in the U.S., STōK Cold Brew Coffee.