The Premier League (PL) club, Tottenham Hotspur FC have announced a new partnership with the leading sports betting and entertainment company, BetMGM.
Following this agreement, the brand has become the club’s official betting partner for both the men’s and women’s teams, in addition to the men’s team’s official front-of-training apparel partner.
BetMGM’s logo will be featured on media backgrounds and the men’s first team training uniform throughout the PL, domestic cup, and European matches as part of the collaboration. Furthermore, BetMGM will also be promoted on pitchside LEDs and large displays at Tottenham Hotspur Stadium.
The club will also collaborate with BetMGM to provide unique experiences for supporters through rewards and other collaboration events.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said, “We are delighted to announce this partnership with BetMGM. The Club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness. BetMGM has demonstrated it is putting its customers first by continuously developing its product offering to fans. Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gambling.”
Sam Behar, UK Director of BetMGM, said, “We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions. This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports.”
Recently, BetMGM also announced a partnership renewal with Newcastle United FC (NUFC) and a new deal with Wolverhampton Wanderers FC (Wolves) as their official betting partner.
BetMGM is LeoVegas Group‘s flagship sportsbook brand, which just opened in the United Kingdom and the Netherlands.
LeoVegas Group places a high premium on responsible gambling. The organisation encourages clinical studies to close significant knowledge gaps in the area. In addition, LeoVegas Group offers a variety of tools and a dedicated website, LeoSafePlay.com, to guarantee that players have all of the information they need in order to gamble properly.