The South African legend, AB de Villiers has expanded his business ventures by investing in and becoming the brand ambassador of Supply6, a Bengaluru-based direct-to-consumer nutrition brand.
Known for his exceptional athleticism and holistic approach to health, de Villiers’ partnership with Supply6 aligns perfectly with the brand’s commitment to providing comprehensive and convenient nutrition solutions.
Commenting on the partnership, AB De Villiers, said, “I am excited to join forces with Supply6. As an athlete, I recognize the critical role nutrition plays in health and performance. Their commitment to comprehensive and convenient nutrition solutions aligns with my dedication to peak performance and well-being. The brand’s rapid expansion is impressive, and I am eager to support its mission of promoting healthier lifestyles.”
Vaibhav Bhandari, Co-Founder and CEO of Supply6, stated, “In a crowded nutrition market, we noticed many customers deficient in Vitamin D, B12, and battling multiple gut health issues. This insight led us to create Supply6 360, combining essential nutrients like vitamins, minerals, and probiotics in one supplement. Partnering with AB De Villiers, whose dedication to fitness mirrors our ethos, is thrilling. His nickname, Mr. 360, complements our flagship product. Together, we aim to revolutionise the market and inspire healthier eating habits.”
Rahul Jacob, Co-Founder of Supply6, emphasised, “Understanding that everyone’s nutritional needs are unique, Supply6 provides a thoughtfully curated range of products, balancing variety and specificity. Our supplements are designed to cater to various needs, from comprehensive formulas that address nutrient gaps to targeted solutions for specific goals such as healthy food, energy boosters, and specific deficiencies.”
De Villiers’ extensive fan base in India is expected to significantly boost Supply6’s market reach. His involvement will also solidify the brand’s position in the burgeoning health and wellness sector, where athlete-backed ventures are increasingly gaining prominence.
As the brand ambassador, de Villiers will play a pivotal role in shaping Supply6’s marketing and promotional strategies, leveraging his influence to drive product awareness and consumer engagement.
Supply6, co-founded by Vaibhav Bhandari and Rahul Jacob in 2019, has rapidly gained traction by addressing critical nutritional gaps, particularly Vitamin D, B12 deficiencies, and gut health issues. Its flagship product, Supply6 360, offers a unique blend of essential vitamins, minerals, and probiotics, catering to the diverse nutritional needs of modern consumers.