The Premier League (PL) team, Southampton FC have inked a partnership extension with Draper Tools, a supplier of quality trade, professional, and DIY tools.
As part of the deal, the brand has become the club’s official training kit partner across men’s and women’s teams for the 2024–25 season.
The local Hampshire-based company has an extensive partnership with the club, having initially collaborated with the club 40 years ago and returning triumphantly last season as its official tool partner.
Draper Tools’ logo will be featured prominently on the men’s and women’s first teams, as well as the men’s under-21 training kits, in the next phase of the collaboration.
Greg Baker, Chief Revenue Officer, Southampton FC, said, “We’re delighted to announce Draper Tools as our official training kit partner. Following our return to the Premier League, this partnership marks the next phase of our collaboration, building on the strong foundations laid last season. Draper Tools, with its rich history and enduring support for Saints, perfectly complements our shared ambition for success.”
Draper Tools, established in 1919, is a distributor of tools for both professional and residential usage. The firm is presently based in Chandler’s Ford, Hampshire, England.
Matt Sheen, CEO of Draper Tools, said, “We’re very proud to be continuing our collaboration with Saints, it’s a chance to celebrate our shared history and create even more exciting moments for fans together. Over the past season we’ve built up a fantastic relationship with the club, we really feel that their passion and dedication reflect our own company values. We’re excited to see this successful partnership grow as the Saints head into the 2024–25 season. As a lifelong fan myself, like many of my Draper colleagues, I’m certainly looking forward to the new season in the Premier League, COYR’s!”
Throughout the forthcoming season, the team will put this collaboration into action. The fans will be able to have the Draper Tools logo printed on specific ranges of the 2024–25 training apparel for free, in addition to providing unique fan engagement possibilities and creative content.