The Premier League (PL) club, Brighton & Hove Albion Football Club and Experience Kissimmee, the official tourism board of Osceola County, Florida, have signed a multi-year partnership.
This strategic alliance brings exciting opportunities for both parties, with Experience Kissimmee gaining significant brand exposure and the Seagulls promoting a world-class holiday destination to their global fanbase.
A key element of the partnership is Experience Kissimmee’s prominent logo placement on the sleeves of Brighton’s men’s, women’s, and academy team shirts. This high-impact branding strategy will reach millions of viewers worldwide during televised matches, significantly boosting awareness of Kissimmee as a top tourist destination.
DT Minich, President and CEO of Experience Kissimmee, said, “We are thrilled to partner with Brighton & Hove Albion, a beloved English club in the UK. This collaboration is exciting for us, as the UK is the number one long-haul market international visitor to Kissimmee. Additionally, BHAFC’s audience profile, which includes significant followings in the UK, Canada, and Brazil, aligns perfectly with our key international markets. This partnership reflects our dedication to providing exceptional travel experiences and engaging with fans globally.”
Albion’s Head of Commercial, Russ Wood, said, “We are delighted to announce a new three-year sleeve partnership with Experience Kissimmee. They are an exciting partner with a worldwide presence and one we are proud to be working with. Our values and visions align and, with our significant presence already in the US, it is the perfect partnership. We are looking forward to promoting Kissimmee as a stunning holiday destination to our global fanbase and hope many will have the opportunity to experience a visit. We would also like to thank Chris, Zoe and Tia from SnickersUK.com who have been a brilliant sleeve partner over the last three seasons and we are pleased that they will still remain a global partner of the club.”
The partnership goes beyond traditional advertising. Plans are in motion to bring legendary Brighton players and current stars to Kissimmee, creating unique and interactive experiences that will resonate with the passionate Albion fanbase. This will solidify the bond between the club and Experience Kissimmee and showcase the incredible attractions and family-friendly activities Kissimmee offers.
This groundbreaking agreement marks Experience Kissimmee’s first-ever combined club deal with a PL and Women’s Super League (WSL) team. It underscores the dedication to inclusivity within the sporting world and the focus on reaching diverse audiences. This innovative collaboration represents a significant milestone in sports tourism and entertainment, offering a dynamic platform for both parties to achieve mutual brand growth and engage their passionate fanbases.
Experience Kissimmee is the official tourism authority for Osceola County, Florida, situated near Orlando. It positions itself as the “Big, Bold Heart of Florida” boasting access to world-famous theme parks, exciting outdoor adventures, and charming historic areas. Beyond the thrill rides, Kissimmee offers airboat rides in the Everglades, relaxing spa experiences, and a variety of dining options.