The Italian Formula 1 team, Scuderia Ferrari has announced a new multi-year agreement with the Western Australia-based virtual gaming firm, Virtual Gaming Worlds (VGW).
Following this deal, the brand has been labelled as the premium partner of the F1 team. Virtual Gaming Worlds (VGW) is a rapidly expanding worldwide technology firm that makes the industry’s top social online games. The company is cutting-edge and is establishing new benchmarks in the online social gaming industry.
The collaboration with the gaming company will begin with the season’s first race in Bahrain and its branding will be visible on the team’s vehicles and racing gear.
The technological firm with headquarters in Western Australia, which specialises in online social games, has also hinted at additional advantages and prospective partnerships.
VGW Founder, Chairman and CEO Laurence Escalante, commented, “We are excited to partner with Ferrari, one of the world’s most iconic global brands. With such a rich history, success in motorsport and a brand synonymous with winning, achievement, passion and luxury, we look forward to working together and our next chapter of growth. F1 is a truly global sport with massive reach that has experienced amazing growth in recent years, particularly in the US, and there’s no bigger brand than Ferrari. We may operate in different industries, but share similar beliefs when it comes to the power of technology and teams for performance and the role of passion that unites us all.”
This is the first time an Australian business has earned a top sponsorship position with a Formula 1 team.
Ferrari, Chief Racing Revenue Officer, Lorenzo Giorgetti, said, “We are pleased to announce the arrival of VGW as a Premium Partner. As leaders in the gaming technology sector, they share our passion for innovation and thinking outside the box. We look forward to working with them in offering new assets and experiences to our loyal and passionate tifosi.”