The Premier League (PL) club, Newcastle United FC (NUFC) have announced an extended partnership with the leading sports betting and entertainment company, BetMGM.
This upgraded agreement has elevated the gaming platform to the club’s official betting partner, solidifying a successful collaboration that began in September 2023.
Both parties expressed enthusiasm for the deepened partnership.
Peter Silverstone, Chief Commercial Officer for Newcastle United, said, “Newcastle United and BetMGM have had an exceptional first year together. We have helped BetMGM to drive brand awareness and engagement in key markets, supporting its aim to create the world’s greatest igaming experience.
“This new agreement is testament to how effective the club’s profile and support have been to BetMGM, and we are delighted to enhance our support of one another on the next step of our exciting journeys.”
Sam Behar, UK Director at BetMGM, echoed the sentiment, “Our BetMGM partnership with Newcastle United has been a success, and we are delighted to continue building on this fruitful collaboration.
“The club is incredibly ambitious, and their drive perfectly aligns with our Group’s core values. I can’t wait to get this season started and see Newcastle United continue on their journey.”
The renewed partnership promises increased visibility for the online sports betting operator at St. James’ Park. Fans will see prominent branding on LED boards, big screens, and static advertising spaces. Additionally, the wagering business will have access to exclusive content and experiences with Tyneside’s first team, fostering deeper engagement with fans and employees worldwide.
Founded in 2018 through a partnership between MGM Resorts International and Entain, BetMGM has become a major force in online sports betting and casino gaming. Its mobile app and online platform offer users a vast selection of wagers, from major league matchups to international events. The gambling company also caters to casino enthusiasts with online slots, roulette, blackjack, and even live dealer options for an authentic experience. Notably, the platform boasts a dedicated online sportsbook in the U.K. and recently partnered with another Premier League club, Wolverhampton Wanderers FC.
The Magpies kick off their 2024-25 season on August 17 at 7:30 PM IST, hosting Southampton FC at St. James’ Park.