Nestlé‘s renowned chocolate brand, KITKAT, has teamed up with the Esports World Cup Foundation (EWCF) to sponsor the first Esports World Cup (EWC) this summer in Riyadh, Saudi Arabia.
Through the brand’s partnership with the biggest gaming festival in the world, KITKAT is even more integrated into the worldwide gaming culture, fusing the brand’s appealing ‘Have a Break’ motto with the required breaks that occur with gaming at any level.
By supporting the Esports World Cup, KITKAT hopes to engage with both competitive and casual gamers via their iconic ethos. Whether it’s a tactical stop on stage to debate strategy or simply a time to reset and return refreshed to face what comes next, taking a break is an important part of the gaming experience.
KITKAT and EWC see breaks as an important aspect of life both inside and outside of the game, and they strive to make every moment of delight and refreshment for players while still maintaining a healthy attitude to gaming.
Mohammed Al Nimer, Sales Director, Esports World Cup Foundation, commented, “We are excited to partner with an amazing brand like KITKAT to bring a fresh energy and connection to the esports community.This collaboration will not only enhance the experience of all visitors, but also highlight the importance of having strategic breaks for better performance. I highly encourage all fans attending the Esports World Cup to visit the KITKAT booth, have a break and enjoy some delicious KITKAT goodies!”
Robert Helou, CEO of Nestlé KSA, said, “This partnership enables us to connect with the next generation of gaming enthusiasts, offering them the breaks they need both in-game and in life. We believe we will deeply resonate with gamers by integrating our ‘Have a Break’ philosophy into the esports world. This collaboration highlights the importance of taking breaks and prioritizing mental well-being, especially in the high-stress environment of competitive gaming.
Beginning July 3, the Esports World Cup will make Riyadh the centre of esports fans and gaming culture. Fans in Boulevard City can watch their favourite athletes and clubs participate in 22-game tournaments for a piece of more than $60 million in life-changing prize money – the highest prize pool in esports history. Throughout eight weeks, the Esports World Cup will also encompass festival events such as gaming activations, community competitions, pop culture festivities, international experiences, and more.