Housing.com, India’s top real estate platform, has joined forces with Disney+ Hotstar, the country’s leading streaming service, as the digital streaming associate sponsor of the ICC Men’s T20 World Cup 2024.
The partnership leverages India’s immense cricket fandom and Disney+ Hotstar’s massive reach to connect Housing.com with a vast audience of potential customers.
By building on the success of its “Parr Se Perfect” campaign and promoting Housing.com as India’s No. 1 Real Estate App, the company aims to solidify its connection with this large and enthusiastic audience.
Addressing the occasion, Snehil Gautam, Chief Growth & Marketing Officer at Housing.com, said, “We are excited to join forces with Disney+ Hotstar for the mega event, a platform with an unparalleled viewer base. In India, cricket transcends being just a sport—it’s a religion, and the ICC Men’s T20 World Cup 2024 is its grand celebration. This association reflects our commitment to maintaining our leadership in the Indian real estate space.
“By leveraging the success of our ‘Parr Se Perfect’ campaign and highlighting Housing.com as India’s No. 1 Real Estate App, the company aims to strengthen its bond with the vast and passionate audience.”
Rahul Ralhan, VP – Growth and Marketing at Housing.com, emphasised, “This association isn’t just about boosting our visibility; it’s about becoming part of the cherished moments that millions of Indians hold dear. Digital marketing has become a key pillar for us in the last few years, and hence this collaboration as the Digital Streaming Associate Sponsor makes perfect sense. We aspire to show that finding the perfect home can be as thrilling as a perfectly executed cricket shot. As the leading property portal in the digital real estate space, we are uniquely positioned to make this happen.”
Dhruv Dhawan, Head of Ads at Disney+ Hotstar, added, “At Disney+ Hotstar, we are committed to helping our advertisers achieve their business goals via our marquee properties. Housing.com has been a pioneer in leveraging Connected TV (CTV) advertising on Disney+ Hotstar since 2021, their consistent presence on marquee cricketing tournaments has enabled them to maximise their reach in focus markets. Leveraging innovative formats such as L-bands during live sports and branded content associations with sports on Disney+ Hotstar has helped Houing.com build brand awareness and recall as well as drive lower funnel metrics successfully. We are excited to associate with Housing.com for the ICC Men’s T20 Cricket World Cup 2024 and look forward to future collaborations.”
The T20 World Cup is a sporting spectacle that captivates millions of viewers across India. Partnering with Disney+ Hotstar grants Housing.com access to a massive audience on its extensive platform, encompassing connected TVs (CTVs) and mobile devices.
Housing.com empowers millions of users with reliable information to make informed decisions about their property needs. The platform offers a user-friendly interface and comprehensive listings, simplifying the property search process for buyers, sellers, and renters alike.
Disney+ Hotstar, India’s leading streaming service, boasts a vast library of entertainment options, including blockbuster movies, popular TV shows, high-quality original content, live sporting events, and much more.