Hoop, a health firm established by former McKinsey consultants Twinkle Uppal and Saharsh Agarwal, has announced a partnership with the two-time Olympic medalist and world champion shuttler, PV Sindhu.
Through this deal, PV Sindhu has become an investor and brand ambassador of the brand.
One of India’s finest athletes and the first and only Indian to win the World Championship in badminton, Sindhu’s collaboration with Hoop highlights the company’s commitment to encouraging an active and healthy lifestyle for everybody.
The business provides natural products aimed at muscle rehabilitation, injury prevention, and sleep support, all customised to young India’s increasing health demands.
“Hoop emerged out of the unmet wellness needs of young India. Our lifestyles have changed – muscle recovery after workouts, injury prevention during sports, back pain from long sitting hours, neck pain from tech devices, screentime induced sleep troubles. While our needs have changed, there are limited innovative products today which fit the lifestyle of new India,” Twinkle Uppal said.
On the development, Sindhu said, “Badminton demands peak physical performance. Prioritising pain relief, muscle recovery and sleep is critical for athletes like myself. I tried Hoop products for months and was incredibly impressed with their value not just for athletes, but for any one who is focusing on living an active life.”