The financial services giant, Allianz has signed a new global brand ambassador deal with England’s football team captain and FC Bayern Munich striker, Harry Kane.
This multi-year partnership brings together two powerhouses known for excellence. Kane’s on-field achievements and leadership qualities align perfectly with Allianz’s commitment to providing superior service and financial security.
Speaking on the announcement, Bernd Heinemann, Head Group Strategy, Marketing and Distribution at Allianz SE, said, “It is with great pleasure that we welcome world-renowned athlete Harry Kane to our brand ambassador program. Kane is a role model for many fans globally, particularly in Europe, the United Kingdom and Asia. As a new Allianz ambassador, Kane will help strengthen our brand appeal across all generations in the fan community – from younger, fully-digital fans to footfall-enthusiastic families – and encourage them to engage in sports and their personal finances.”
Harry Kane, echoed the sentiments and said, “Allianz is a worldwide brand, and I’m incredibly proud to be their global ambassador. Their commitment to excellence aligns perfectly with my own, and I can’t wait to see what we can achieve together.”
The partnership will leverage Kane’s influence through global marketing campaigns to inspire future generations. This collaboration aims to connect with fans across all demographics, promoting athleticism and financial responsibility.
Headquartered in Munich, Germany, Allianz is a leading international financial services company with over 130 years of experience. The entity offers a comprehensive suite of insurance and asset management solutions to over 100 million customers across 70 countries.
This partnership underscores Allianz’s longstanding commitment to sports sponsorships. For over two decades, the Munich-based insurer has maintained a successful partnership with Bayern Munich, holding the naming rights for the Allianz Arena. By adding a player of Kane’s stature to its roster, the German insurance giant further solidifies its position as a global leader at the intersection of sports and finance.
This announcement comes as the 30-year-old leads the Three Lions into the highly anticipated UEFA Euro 2024 tournament in Germany. England find itself in Group C alongside Slovenia, Denmark, and Serbia. Their journey begins on June 17 at 12:30 AM IST with a crucial match against Serbia.