Chicago Blackhawks, a storied franchise in the National Hockey League (NHL), have inked a multi-year deal with Circa Sports, a leading American sports betting operator.
This marks a significant first for the Blackhawks, as Circa Sports has become the team’s official jersey patch sponsor for its iconic red home jersey from the 2024-25 season.
Commenting on the inaugural association, Blackhawks President of Business Operations, Jaime Faulkner, said, “Sports betting has continued to grow in popularity among our fans and offered new ways for them to engage with our game. We couldn’t be prouder to be adding Circa Sports to the Chicago Blackhawks roster of partners as they share in our goals to grow interest in our game and offer fans exciting and original experiences.”
Circa Sports CEO Derek Stevens, added, “Growing up as a hockey fan, I’m overwhelmed with the opportunity, and the responsibility, that goes along with partnering with an Original Six team and a team with the most iconic home jersey in sports. We are ecstatic to showcase the new Blackhawks jersey with such a young and exciting team.”
This strategic alliance signifies a new chapter for the Blackhawks organization that embraces the evolving sports entertainment landscape while staying true to its rich tradition.
Circa Sports, headquartered in Las Vegas, Nevada, is a leading innovator in the sports betting industry. Currently available in Illinois via the Circa Sports Illinois mobile app and a physical book at American Place in Waukegan, the brand offers sports fans an innovative betting platform.