The English Premier League Club Arsenal FC announced its sponsorship deal with the Israeli social trading and multi-asset brokerage company eToro.
As part of the deal, eToro will gain visibility through LED branding alongside the Emirates stadium.
The deal also includes access to players and various rights on the club’s digital platforms.
The club’s chief commercial officer, Peter Silverstone, said, “The eToro partnership is a significant part of our commercial growth strategy and we’re looking forward to delivering informative, educational campaigns to our millions of supporters worldwide about the benefits of the prudent investment.”
eToro has been active in the British market as they have previously signed deals with several Premier League clubs like Leeds United, Aston Villa, Leicester City, Southampton, Crystal Palace and now Arsenal will be joining the list as well.
Apart from this, eToro also has deals with many German Bundesliga clubs as well namely RB Leipzig, FC Cologne, FC Union Berlin, VfL Wolfsburg and Eintracht Frankfurt.
While explaining the importance of football in the company’s eyes, Dylan Holman, eToro’s global sponsorships manager said, “Football is the number one passion point for our existing target users. In terms of the strategy, we don’t want to be aligned with just one club; we want to be seen as a sponsor associated with the whole league, in our third season in the Premier League, it’s encouraging to see that we’re now probably the most popular trading platform in the UK. Football sponsorship has played a major part in that. It’s something we want to replicate in Germany, another key market for us. It’s the individual rights, as well as aspects like getting access to club databases which are really valuable for us. Being able to talk directly to fans is equally if not more important than traditional branding for us.”