Zydus Wellness has announced the appointment of Indian cricketer Vaibhav Sooryavanshi as the new brand ambassador for its nutritional drink brand Complan, reinforcing the company’s focus on purpose-led communication in the children’s nutrition segment.
The partnership coincides with the launch of Complan’s latest national campaign, Thoda Plan, Thoda Complan, which positions nutrition as part of a broader ecosystem of planning, discipline, and family support that enables long-term, well-rounded development. The campaign is being rolled out across television and digital platforms through a series of brand films and integrated creative assets.
Commenting on the association, Tarun Arora, CEO, Zydus Wellness, said, “At Complan, our purpose has always been rooted in enabling potential. As expectations from children’s nutrition evolve, we are focused on supporting families through credible, science-backed solutions and values that emphasise preparation and discipline. Vaibhav’s journey reflects this very philosophy. His disciplined approach to growth resonates strongly with Complan’s focus on building sustainable, well-rounded development in children.”
Vaibhav Sooryavanshi said, “I have been drinking Complan for as long as I can remember, so it’s not just a brand to me, it’s been my partner from the local nets to the national stage. Breaking records takes more than just luck. It takes a daily plan, my mom’s support, and the right nutrition to keep me sharp. It’s that ‘Thoda Plan, Thoda Complan’ vibe doing the work every day so I can chase these big dreams. When you have a plan and the right fuel, you feel like you can take on anyone.”
The campaign narrative draws heavily from Sooryavanshi’s real-life experiences, underlining the role of routine, early dedication, and parental encouragement, particularly from mothers, in shaping ambition and achievement. By grounding the storytelling in lived experience, Complan aims to strengthen its positioning as a trusted nutrition partner for growing children rather than a product defined by single-attribute claims.
The appointment forms part of Complan’s broader strategy to associate with aspirational youth role models and shift brand communication toward holistic development as competition intensifies in the child nutrition category.
As part of the agreement, Sooryavanshi will feature across Complan’s advertising campaigns, digital platforms, and select on-ground initiatives during the course of the partnership.
