Atalanta BC, fresh off their historic UEFA Europa League victory, have announced a significant partnership with the leading European cryptocurrency platform, zondacrypto.
The three-year agreement has elevated zondacrypto to the club’s official sleeve partner, with its logo proudly displayed on the Atalanta first team shirt starting from the 2024/25 season.
The collaboration marks a significant step for both organizations. As Atalanta continues to make strides in domestic and international football, zondacrypto aims to expand its presence in the Italian market, which it identifies as a key growth area.
Commenting on the partnership, Przemysław Kral, CEO of zondacrypto, said, “We at zondacrypto are very careful when it comes to choosing our partners. Atalanta is a team and organization that continues to amaze both domestically and internationally. We also both share deeply several common values, such as openness to innovation and focus on youth and the future. I am very confident that this will be a great partnership, as we are looking to connect the next generation of finance with top-quality sports. Italians are already the top 2nd group of investors on our exchange and we believe this is a market with a grand potential, as shown by our collaborations in this country.”
Luca Percassi, Atalanta CEO, added, “We are pleased to announce zondacrypto, a leading force in the cryptocurrency sector, as one of the sponsors of our Club. The joint venture between our two brands is a sign and a catalyst for our mutual drive to reach new international horizons in terms of growth. The opportunity to join forces with an innovative and pioneering company such as zondacrypto is a strategic added value to us”.
The partnership extends beyond the sleeve sponsorship, with zondacrypto assuming the role of the club’s official crypto exchange partner. This comprehensive agreement reflects the shared vision of both organizations to explore innovative avenues and foster deeper connections with fans in the digital age.
zondacrypto, a European-based cryptocurrency exchange boasting over a million users, was established in 2014 and is regulated by the Estonian Financial Intelligence Unit. The platform provides a secure and user-friendly environment for buying, selling, and storing a diverse range of cryptocurrencies. Renowned for its competitive fees and extensive coin offerings, zondacrypto has earned a reputation as a trusted and reliable choice for crypto trading. Notably, the platform has also forged a partnership with Juventus FC.
With this development, zondacrypto has joined RadiciGroup and Acqua Lete as the club’s most recent partners.
The Bergamo-based club has captivated audiences worldwide with its exhilarating performances on both domestic and European stages. Their fourth-place finish in the Serie A and the historic UEFA Europa League triumph over Bayer Leverkusen, securing their first-ever European trophy, has etched a golden chapter in the club’s annals.
Atalanta BC will kick off their 2024-25 campaign with a showdown against the UEFA Champions League winner, Real Madrid, in the UEFA Super Cup on August 15 at 12:30 AM IST. Their domestic season commences with an away match against US Lecce on August 19 at 10:00 PM IST.