Zegna becomes luxury travelwear partner of Real Madrid

Zegna replaced the German brand, Hugo Boss as the club's official fashion category sponsor.

Zegna, the Italian luxury fashion house, has inked a new deal with the LaLiga team, Real Madrid.

With this association, Zegna has been named the official luxury travelwear sponsor of the club. The Spanish top flight’s men’s and women’s football squads and the men’s basketball team have been included in the partnership.

Following this development, Zegna replaced the German brand, Hugo Boss as the club’s official fashion category sponsor. Hugo Boss was Real Madrid’s men’s football and basketball teams’ official sponsor from 2016/17 and of the women’s football side from 2020/21.

The Los Blancos will wear their new outfits in their first away fixture in the Champions League. The official unveiling of the association will be done on September 30 in Madrid.

The two parties involved share similar conduct which got them together to form an affiliation. Excellence is attained from hard work and dedication to extend limits to make a positive impact are a few of the values shared by Zegna and Real Madrid.

On the field, Real Madrid have played two games in the season and are undefeated so far. The club will be next seen in action on Monday, August 29 when it plays Espanyol at 1:30 AM IST.

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